Latest CTV Advertising
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
Clients get better access to premium connected TV inventory with less opportunity for fraud
Sabio Agrees To Acquire Vidillion, Adding Access to CTV Inventory
AppScience would help improve campaign performance
Google DSP Offers Ad Frequency Controls Across CTV Apps
Brands get 5% reach per dollar increase
DoubleVerify Says CTV Fraud Schemes Could Have Cost Publishers $144 Million
Several schemes were detected, blocked and neutralized
DoubleVerify Finds CTV Ads Running with TV Set Turned Off
Fully On-Screen product launched
Frndly TV Picks Magnite as Ad Server, Supply-Side Platform
Frndly TV, the low-cost streaming service featuring family friendly programming, said it selected Magnite as its ad server and supply-side ad platform.
BMO Analyst Initiates Coverage of Innovid With ‘Outperform’ Rating
Daniel Salmon sees CTV soon accounting for 50% of revenue
Pixability Optimizes CTV Campaign To Put Lift in Saucony Running Shoes
A CTV campaign for Saucony running shoes broke the tape by using Pixability’s optimization and insights platform to supplement YouTube with ads on Amazon Fire TV and Roku.
