Latest CTV Advertising
LiveRamp Adds Captify Search Data For CTV, Addressable TV
Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform.
Viant Integrates iSpot.TV Data Into Adelphic Software
Deal enables measurement of OTT campaign frequency and outcomes
Tremor Int’l Gets Exclusive Access to VIDAA Smart Set ACR Data
Deal opens door for ad targeting and measurement
Most Brands Plan To Spend More on CTV: Advertiser Perceptions
AVOD platforms becoming top option
Tremor Video Launches TV Programmatic Marketplace
Tremor Video said it launched a Programmatic TV Marketplace that will allow advertisers to create ad campaigns across connected TV and all screen video.
Yahoo and Tubi Expand Buyer Access to CTV Ad Inventory
Yahoo and Fox’s Tubi streaming platform said they expanded their relationship, giving buyers direct access to Tubi inventory and making it easier to buy and plan campaigns using connected TV.
Iris.TV Working With SpringServe To Deliver Contextual Data for CTV
Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.
Talon, MadHive Connect OTT and Digital Outdoor Advertising
Audience data used to deliver outcome-based campaigns
