Latest CTV Advertising
CTV Ad Spending Up 84% in 1st Quarter: TVSquared
Ad spending on connected TV jumped 84% in the first quarter of 2021 compared to the same quarter a year ago, according to a new report from TVSquared.
MadHive First To License Panel Data from HyphaMetrics
New insights into device usage will help steer CTV campaigns
Premion Expands Deal With Polk To Help Auto CTV Campaigns
Data about vehicle buyers provides targeting, attribution
Iris.TV Enables Contextual Targeting in SpotX CTV Ad Supply
Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite.
DoubleVerify Claims Its Video Filtering Reduced Fraud and Ad Quality Issues
Early adopters see 85% lower ad fraud and sophisticated invalid traffic by 85%
Pixalate Launches Trust Index Evaluating Mobile and CTV Apps
Ranking based on brand safety, invalid traffic, viewability and other metrics
TiVo CTV Ad Inventory Available in Xandr Marketplace
AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
NewFronts: 35% of Buyers Plan To Spend More on CTV
Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.
