Latest CTV
GroupM Forecasts U.S. TV Ad Spending Edging up in 2023
Decline in traditional TV offset by growth in CTV
iSpot Buys TVision Stake in $16 Million CTV Ratings Deal
iSpot gets exclusive person-level data from TVision panel
Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom)
Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition
Here's Why Brand Building Is CTV’s Best Shot
Four things broadcasters must remember as they establish their CTV measurement strategy
Half of Innovid's Ad Impressions Were CTV During Second Quarter
CTV impression volume up 23%
