Latest CTV

A man using his phone while watching TV

Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions

By Jon Lafayette published

30-second commercials dominate in digital video

Broadcasting & Cable
Mike Chowla is the VP of product management at PubMatic

CTV Publishers Benefit from Separated Demand and Tech Platforms

By Mike Chowla last updated

Broadcasting & Cable
Viamedia logo

Viamedia Launches Parity Ads Platform Synching Linear and CTV Commercials

By Jon Lafayette published

Platform dynamically inserts commercials into linear streams

Broadcasting & Cable
Tubi's NASCAR car

Tubi Expands Nielsen Ratings Coverage to Additional Devices

By Jon Lafayette last updated

CTV viewing on streaming devices, computers, mobile and connected TV measure

Broadcasting & Cable
VideoByte DoubleVerify CTV

VideoByte Picks DoubleVerify To Eliminate Invalid CTV Traffic

By Jon Lafayette published

Companies will also help optimize yield and revenue

Broadcasting & Cable
Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta last updated

Broadcasting & Cable
YouTube

YouTube Offering Familiar TV Shows Free With Commercials

By Jon Lafayette last updated

4,000 episodes aimed at CTV viewers

Broadcasting & Cable
Pictured: Hamza Haq as Dr. Bashir “Bash” Hamed

CTV Orders Third Season of Original Drama 'Transplant'

By Chelsea Anderson last updated

Series moves to Tuesday nights starting March 1

Broadcasting & Cable
Magnite Logo Survey

Survey: 44% of Cable Subs Would Cancel If They Could Stream Live Sports and Events

By Jon Lafayette published

Ads are important to viewers who stream sports, Magnite finds

Broadcasting & Cable
Conviva

Conviva Detects 4Q Slowdown For Streaming and CTV Devices

By Jon Lafayette last updated

Smart TVs show 47% increase in streaming time

Broadcasting & Cable
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