Latest CTV
Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022
Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion.
Xandr Helps Future Today Grow CTV Advertising Revenue 200%
Future Today, a streaming video company with channels including HappyKids, Fawesome and Filmrise, says working with AT&T’s Xandr unit is helping it cash in on the booming connected TV market.
Innovid Shares Begin Trading on New York Stock Exchange
Ad tech company Innovid said it began trading as a publicly owned company on the New York Stock Exchange Wednesday.
Vevo Launches 10 Music Channels on Allen Media Group's Local Now
Local Now tops 420 streaming channels
Most Brands Plan To Spend More on CTV: Advertiser Perceptions
AVOD platforms becoming top option
