Latest CTV
Verizon Media Launches Cross-Screen Unified TV Report
With ad dollars shifting from linear TV to connected TV, Verizon Media has launched a Unified TV Report which enables marketers to understand and optimize their cross-media campaign strategies.
CTV Takes Lead in Video Delivery With Fraud Rates Falling: DoubleVerify
Connected TV has become the No. 1 device for delivery of digital video in North America, according to a new report from DoubleVerify.
Jukin Media Staffs Up As It Tackles CTV, Global Markets
Jukin Media, which built its business with viral videos on social media, is staffing up as it grows its connected TV channels.
CTV Ads More Relevant to Consumer, Says Engine Study
Interactive ads garner attention
Connected TV Grabs More Time Spent Watching: TVision
More and more households are streaming, and ad-supported video is showing some of the biggest gains, according to a new report from TVision.
Think Inside the Video: Why CTV Is Finally Poised to Break Through (Blog)
How the combination of identity and video-level contextual data will make CTV all it can be
CTV Opportunity Spurs Ad Tech M&A Activity
During the pandemic, consumers’ CTV consumption increased dramatically, reflecting its unique ability to connect with highly-targeted audiences across the content they crave, and audiences show no signs of slowing down
Iris.TV Raises $18 Million To Grow Video Data Platform
Series B funding round led by Intel Capital
