CTV

remote pointed at connected TV — Navigating the New CTV Ad Landscape (Viewpoint) A rise in programmatic buying could make the upfronts even more relevant

connected TV — Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog) CTV’s explosive growth could lead to a sea change

cloud workflow — Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog) Cloud-based operations offer many efficiencies for broadcasters

Latest CTV

Sabio Hires Sajid Premji as Chief Financial Officer

By Jon Lafayette last updated 3 June 21

Exec was director for compliance at TD Securities

Broadcasting & Cable

CTV’s ‘Premium Middle’: If it’s Free from Fraud, Will the Dollars Follow?

By Eric Bozinny published 21 May 21

Quality niche players could provide connected TV advertisers with opportunities for growth

Broadcasting & Cable

Connected TV Grows Share of Digital Video Impressions

By Jon Lafayette published 18 May 21

Connected TV grew its share of digital video impressions in the first quarter, according to a new report from Extreme Reach.

Broadcasting & Cable

A family watches content on multiple screens in their living room.

Why Fraud Schemes Like PARETO and OctoBot Are 100% Preventable

By Christiana Cacciapuoti published 18 May 21

Broadcasting & Cable

NewFronts: 35% of Buyers Plan To Spend More on CTV

By Jon Lafayette last updated 5 May 21

Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.

Broadcasting & Cable

SpotX Integrates TVSquared To Measure Brand Lift, Sales

By Jon Lafayette published 27 April 21

TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.

Broadcasting & Cable

Americans Planning Post-COVID Travel Heed CTV Ads: Magnite

By Jon Lafayette last updated 27 April 21

Commercials called a key source of inspiration and information

Broadcasting & Cable

Vevo App in Tune on Hisense, Toshiba Smart Sets

By Jon Lafayette last updated 22 April 21

Music video service makes deal with VIDAA operating system

Broadcasting & Cable

Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic

By Jon Lafayette published 22 April 21

Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.

Broadcasting & Cable