data privacy

Action stems from court smackdown of previous EU-U.S. privacy shield

Measure would limit targeted online ads and ban them to youth

But both sides signal the historic effort is still a work in progress

But still calls it 'most credible' draft yet for federal privacy legislation

Bill is backed by some high profile legislators from both parties, but Sen. Cantwell has issues

Tell court company tracks location without sufficient consumer notice

Chairwoman said they could provide market 'clarity'

Sponsors say a national privacy standard is needed

Say it buttresses argument for data protection legislation

Would require opt-in consent for use of sensitive personal information