Latest Dentsu

Comscore's logo

Dentsu To Make Local TV Deals Using Comscore as Currency

By Jon Lafayette last updated

Test buys set for two clients

Broadcasting & Cable
Innovid mrc

Dentsu Signs Up for New Innovid Converged Measurement Platform

By Jon Lafayette published

InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes

Broadcasting & Cable
NBCUnified

Media Agency Dentsu To Use NBCU First-Party Data and Identity Platform

By Jon Lafayette last updated

Database covers 150 million people in 80 million households

Broadcasting & Cable
John Halley ViacomCBS

ViacomCBS, Dentsu Using VideoAmp Currency for 1st Quarter Campaigns

By Jon Lafayette published

Inventory optimized to reach advanced audiences, not Nielsen demographics

Broadcasting & Cable
Advanced Advertising Summit logo

Gold Medal Keynotes on Tap at Advanced Advertising Summit

By B+C Staff last updated

Panels focus on addressable advertising, local OTT and the hot CTV market

Broadcasting & Cable
Comscore's logo

Dentsu to Use Comscore For Local TV Measurement

By Jon Lafayette published

Comscore said that it signed a new local measurement deal with agency dentsu Media.

Broadcasting & Cable