Latest DirecTV Advertising
22% of U.S. Adults Have Dropped a Streaming Service: DirecTV Survey
By Jon Lafayette published
Time spent is a big factor in deciding what to cull
DirecTV Working With 605 To Measure Ad Performance
By Jon Lafayette published
Clients will get data on ad lift, website activity and geolocation visitation
Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds
By Jon Lafayette published
80% of buyers expect to spend the same or more on linear addressable
Yahoo Adds DirecTV Set-Top-Box Data To Advertising Platform
By Jon Lafayette published
Viewing information helps buyers plan and measure campaigns
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