Latest DoubleVerify
DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem
Ads not seen cost marketers more than $1 billion last year
DoubleVerify Gets MRC Accreditation for Attention Measurement System
Metrics help drive campaign outcomes
DoubleVerify Posts 30% Jump in Third-Quarter Earnings
Ad-tech company raises full-year guidance in face of challenging ad environment
DoubleVerify Provides TikTok With Brand Safety Measurement
Expands earlier deal gauging viewability and invalid traffic
DoubleVerify Launches Attention Lab for Advertisers
Data used to boost campaign performance and produce outcomes
DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification
Certified campaign shows higher attention levels
Ad Fraud Schemes Detected By DoubleVerify Jumped 70% in 2021
CTV growth increases risk for fraud but results in more attention by consumers
DoubleVerify CEO Sees Netflix Growing CTV Advertising By 50%
Mark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix
