Latest DoubleVerify
DoubleVerify Says Net Income Rose 248% in Fourth Quarter
Company forecasts 30% increase in revenue for 2022
DoubleVerify, Comscore Team Up To Verify, Measure Audiences
Partnership counts ‘authentic ads’ on CTV, desktop and mobile
DoubleVerify Says CTV Fraud Schemes Could Have Cost Publishers $144 Million
Several schemes were detected, blocked and neutralized
DoubleVerify Finds CTV Ads Running with TV Set Turned Off
Fully On-Screen product launched
Fraud Playing Scrooge as CTV Advertising Spikes During Holidays
Bah, humbug! As advertising on connected TV spikes during the holiday season, fraud and invalid traffic are dropping lumps of coal into the industry’s wassail bowl.
DoubleVerify Acquires OpenSlate To Enable Contextual Targeting
Transaction valued at $150 million
Expanded DoubleVerify, Innovid Integration Speeds CTV Campaigns to Air
Use of DV Video OminiTag gets automated
$6 Million a Month Screensaver CTV Fraud Caught by DoubleVerify
DoubleVerify said it detected a new fraud targeting the fast-growing connected TV ad market that has been creating invalid ads worth $6 million a month by hijacking the screen savers on CTV devices.
