Latest dynamic ad insertion

YouTube TV on Roku

YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion

By Matt Cuson published

Dust-up points to power of personalization

Broadcasting & Cable
NBCU

NewFronts: NBCU Expects Its Viewing Time On Linear and Digital to Be Equal in 2 Years

By Jon Lafayette published

Peacock puts advertisers in ‘Spotlight’

Broadcasting & Cable
Roku Super Bowl TurboTax

Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks

By Jon Lafayette last updated

Companies will collaborate on standardizing measurement across media, including Roku’s platform

Advertising
null

Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach

By Jeff Baumgartner last updated

Multichannel News
null

David Grabert Joins GroupM

By MCN Staff published

Multichannel News
null

Set-Top VOD Ads Still Play

By Jeff Baumgartner published

Multichannel News
Missing Image for

BlackArrow Expands International Targets

By Jeff Baumgartner published

Multichannel News
null

Set-Top VOD Ads Must Evolve to Survive

By Jeff Baumgartner published

Multichannel News
null

The Quest for Video Monetization’s Holy Grail

By Yuval Fisher, Imagine Communications published

Multichannel News
null

Hulu, Strata Make an Ad Connection

By Jeff Baumgartner published

Multichannel News
1 2 3 4 Archives