Latest EDO
Paramount Advertising Taps Mastercard, EDO for Attribution
Measurement of campaign effectiveness provides free with media buys
Commercials During Women’s Sports Show Gains in Effectiveness: EDO
Caitlin Clark scores for State Farm
Tom Hanks Headlines Content at A+E Networks Video Upfront
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform
EDO Names The Most Effective Shows For Advertisers In 2023
NBC’s ‘Baking It’ cooked on broadcast; HGTV’s ‘Lil Jon Wants To Do What?,’ tops cable
EDO is Measuring CTV Ad Outcomes On Fubo
Higher engagement found on Fubo than linear TV or competitive streaming platforms
The Return of Fresh Late-Night Shows Gives Advertisers a Boost
EDO says ‘SNL’ premiere was most engaging episode since 2015
EDO Is Building a Business on Predicting Outcomes
Firm started by actor Edward Norton now co-stars with Disney, Amazon, Nielsen
NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds
Thanksgiving day games were engaging for sponsors
