Latest EDO
NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds
Thanksgiving day games were engaging for sponsors
BBC America Is First Class for Travel Advertisers, EDO Finds
Southwest had most-engaging airline ads
Nielsen, EDO Integrate Data on Viewership, Outcomes
Mutual clients will be able to better plan ad campaigns and measure their impact
EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20%
Advertisers can reallocate creative weight based on engagement signals
Warner Bros. Discovery Adds Attribution Companies To Roster
605, ABCS Insights, EDO, Disqo LoopMe, Pilotly measure campaign effectiveness
Hallmark Media Signs With EDO To Measure Ad Outcomes
Will focus on original shows, movie programming
Disney Engages EDO to Measure Impact of Streaming Ad Campaigns
Starting with Hulu, sponsors will get outcome data
NBCU Claims Big Ad Impact Over Thanksgiving Weekend
Data from iSpot puts ad reach at 128 million adults
