Latest EDO
Week 1 NFL Ad Spending Up 8% to $250 Million, EDO Finds
Auto, insurance, consumer packaged goods are top categories
Shark Week Shows Teeth in Generating Search: EDO
Trailer for HBO Max’s ‘House of the Dragon’ generates 43,000 additional searches
EDO Gets $80 Million Investment From Shamrock Capital
Company will use funds to scale outcome measurement convergent TV platform
Discovery Using EDO To Measure Ad Campaign Impact
Will employ data from analytics firm‘s ‘Ad Engage’ product during upfronts
EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid
Disney’s 'Lightyear' drew the most searches among movie and show trailers
EDO Provides Real-Time Ad Campaign Management for SoFi
Stadium branding drove searches during Super Bowl
Fox Using EDO’s Ad EnGage Convergent Platform To Boost On-Air Promotion
Outcome-based approach provides predictive data
