Latest effectv
Effectv Elects Chris Vail To Head Political Ad Sales
Dan Singagoga named senior adviser
Navigating Your Career in the Evolving Media Industry
From managing change to taking risks, advice to take control of your professional growth
March Madness Scores Big for Advertisers: Effectv Study
Hard-to-reach households tune in the men’s college basketball tournament
Despite Fragmentation, Viewers Flock to Holiday Programming
Effectv study shows seasonal opportunity to reach consumers
Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports
Analysis finds 6% gain in reach per five networks added until point of diminishing returns achieved
Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
9% of frequent voters can be reached only by streaming, study says
Pooja Midha Named General Manager of Comcast Advertising’s Effectv
Exec was chief growth officer at Comcast Advertising
James Rooke Named President of Comcast Cable’s Ad Unit
Exec reports to predecessor Marcien Jenckes, now managing director
