Latest effectv
James Rooke Named President of Comcast Cable’s Ad Unit
Exec reports to predecessor Marcien Jenckes, now managing director
Comcast To Use Comscore Data To Sell Local Cable Ads
Nielsen competitor gains ground in local markets
Something Old or Something New? Why TV Plus Streaming is the Marriage for You
New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach
Comcast’s Effectv Offers Sponsors Ad Availabilities on Xfinity’s X1
Placements for sale in virtual auto showroom, a career center, and a hometown hub
Streaming Adds Reach to TV Ad Campaigns: Effectv Report
TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day
Comcast’s Effectv Launches Sales Development Division
Dawn Lee Williamson named head of new unit
Effectv Names John Brauer VP for Insights and Analytics
Exec had been interim head of new unit
