Latest effectv

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Want Digital Ads to Be Less Annoying? Study Says Buy TV

By Jon Lafayette published

Effectv report touts combination of media

Broadcasting & Cable
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Comcast Homes Hike TV Use 15 Minutes a Day in 2Q

By Jon Lafayette last updated

Cable network share edges up to 68%

Advertising
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Study Finds TV Ads Drive Web Business Amid COVID

By Jon Lafayette last updated

With many retail outlets closed because of the COVID-19 pandemic a new study found that television advertising is effective at driving consumers to engage online.

Broadcasting & Cable
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Effectv Shows Clients How to Use Data to Build Reach

By Jon Lafayette published

Building awareness still matters to advertisers targeting audiences

Broadcasting & Cable
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Why Auto Advertisers Should Keep Driving Forward

By Drew Bruno published

Next steps in a time of uncertainty

Broadcasting & Cable
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Comcast's Effectv Opens Free Virtual Showrooms for Automakers

By Jon Lafayette last updated

Programs helps subscribers check out cars from home

Broadcasting & Cable
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Comcast Cable Rebrands Spotlight Ad Unit as Effectv

By Jon Lafayette last updated

Introduces new addressable TV products

Business
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OTT Adds Reach to TV Campaigns: EffecTV

By Jon Lafayette published

Multichannel News
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Comcast Rebrands Its Spotlight Ad Sales Unit as Effectv

By Daniel Frankel published

Multichannel News
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