eMarketer YouTube Leads All OTT Platforms, Including Netflix, in Monthly Average Viewers (Ridiculous Chart of the Day) Sure, comparing free, ad-supported platforms against SVODs based on the number of viewers who log on at least once a month seems pointless ... but eMarketer did it anyway HBO Max's Customer Base Is Almost 30% Ad-Supported After Less Than One Year Revealing just how much demand there is for discounted tiers of popular SVOD services, 28% of subscribers say they pay for the $9.99 HBO Max plan U.S. Connected TV Ad Share Up 7 Points in Two Years, eMarketer Says This comes with linear TV's market share cratering 14 points over the same span Latest eMarketer What VR Content Do Consumers Want? By Jeff Baumgartner published 23 February 16 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
