FreeWheel
Latest FreeWheel

Magnite Gives FreeWheel Users Better Look at Programmatic Demand
By Jon Lafayette published
Integration increases competition for programmer inventory

FreeWheel Integrates Roku’s Streaming Advertising Technology
By Jon Lafayette published
Publishers get more interoperability and higher yields, revenue

Cannes 2023: It’s a Wrap, Now the Work Begins
By Mark McKee published
Annual conference highlighted the urgency of connecting with consumers across screens and platforms

FreeWheel Launches Viewer Experience Lab To Improve Video Ad Environment
By Jon Lafayette published
Advisers include A+E, AMC, Fox, Paramount, Warner Bros. Discovery and NBCU

Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
By Mark McKee published
Still hurdles to overcome in making the technology work for TV

FreeWheel Names David Dworin to Chief Product Officer Post
By Jon Lafayette published
Quentin SaLay named head of human resources

Media Agency Havas Picks FreeWheel To Scale Programmatic Campaigns
By Jon Lafayette published
Supply-side platform provides access to premium CTV inventory

Estrella Media Taps FreeWheel To Expand CTV Ad Business
By Jon Lafayette published
Estrella streaming channels generated 1.33 billion minutes viewed in October
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.