Latest FreeWheel
FreeWheel Enhances Yield Capabilities for Networks
A+E sees programmatic CPM price increase while delivering direct-sold impressions
FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting
1,700 predictive audiences available
OpenAP Goes Programmatic With OpenID Across Platforms
FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory
Soo Jin Oh Joins FreeWheel as Chief Strategy Officer
Exec had been president of Gamut
FreeWheel Names Katy Loria As U.S. Chief Revenue Officer
Comcast unit names Michael Lawlor chief operation; Chris Rouser becomes head of human resources
FreeWheel Launches Identity Initiative Aimed at Optimal Reach and Frequency For TV Ads
Blockgraph, Experian, LiveRamp, TransUnion, OpenAP, Marke participating
FreeWheel, AMC Networks Launch Self-Serve Addressable Campaigns
New product helps programmers monetize inventory
The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
This year, it’s not just about making deals; it’s about finding solutions
