FreeWheel
Latest FreeWheel

Comcast Advertising Relaunches FreeWheel’s AudienceXpress
By Jon Lafayette published
Advertisers can mount targeted campaigns covering 300 million viewers

FreeWheel Certification Program Aims To Make TV Ad Ecosystem More Efficient
By Jon Lafayette published
Partners include Adobe, AMC, A+E, Beeswax, Cadent, Charter, Comcast Advertising, DirecTV, Fox, Human, iSpot, Kantar, Liveramp, NBCU, Polk, Xandr, Xumo, Yahoo

Comcast’s FreeWheel Names Mark McKee General Manager
By Jon Lafayette last updated
Exec had been chief revenue officer

NBCU Using New Capabilities From FreeWheel To Sell Third-Party Inventory
By Jon Lafayette last updated
Technology from Beeswax integrated into FreeWheel marketplace

FreeWheel Names Hong Cai as G.M., Beijing, and VP of Engineering
By Jon Lafayette last updated
Exec had been with Data Orient

FreeWheel Ups Virginie Dremeaux to VP, Marketing, in U.K. and Europe
By Jon Lafayette published
Executive joined Comcast unit in 2019

Redbox Using FreeWheel Technology To Build Streaming Ad Business
By Jon Lafayette published
Redbox said it is working with Comcast’s ad tech company FreeWheel to bring advanced advertising to Redbox’s ad supported VOD platform and its free ad supported television networks.

Strategus' CTV Ad Inventory Integrated Into FreeWheel's Strata
By Jon Lafayette published
Agency media buyers will be able to add CTV to linear campaigns through the platform
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