Latest FreeWheel
Comcast, Charter Piloting New FreeWheel Addressable Cross-Platform Technology
By Jon Lafayette published
Audience addressable available with centralized campaign planning and execution
Vevo Ads Available to Buyers on FreeWheel’s Strata Platform
By Jon Lafayette last updated
Music video service reaches 150 million viewers a month
FreeWheel Report Charts Rise in CTV, Programmatic
By Jon Lafayette published
FreeWheel, Comcast’s ad-tech company, traces the explosive growth of connected TV and programmatic ad buying in its new 10th anniversary Video Market Report.
Fox Uses FreeWheel for Programmatic VOD Ads on Comcast X1 and Flex Boxes
By Jon Lafayette last updated
Trade Desk first DSP to provide access to addressable Fox VOD inventory
FreeWheel Opens Doors to Strata Data Warehouse
By Jon Lafayette published
FreeWheel, Comcast’s ad tech company, said it launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns.
FreeWheel Taps Yuling Ma as Chief Technology Officer
By Jon Lafayette published
FreeWheel, Comcast’s advertising technology company, said it named Yuling Ma as chief technology officer.
Tegna, FreeWheel Extend Ad Automation Agreement
By Jon Lafayette published
Deal includes Tegna’s CTV/OTT Premion platform
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.