Latest FreeWheel
Mark McKee Named Chief Revenue Officer at FreeWheel
Mark McKee has been named chief revenue officer, a new post at FreeWheel, Comcast’s ad tech company.
AMC Networks Moves Ad Tech to FreeWheel
In a rare shift in the ad tech world, AMC Networks is moving its back-office commercial serving business to Comcast’s FreeWheel, sources said.
FreeWheel Helps Automate NBCU Linear Ad Scheduling
Tech paves the way for addressable advertising on traditional TV
COVID Made Viewing More Live, Less Mobile: FreeWheel
Stuck at home for much of the first half of 2020, Americans watched video on bigger screens and consumed programming live, according to FreeWheel’s U.S. Video Marketplace Report.
ePort Processes Record Local Broadcast Ad Buys
Comcast’s ad tech company FreeWheel, said agencies spent a record $1.26 billion using the automated ePort platform to buy ads from local stations and rep firms during September.
Havas to Use FreeWheel’s Strata in U.K. and France
Havas Media Group said it will be using FreeWheel’s Strata platform for its media buying and management business in the U.K. and France.
NBCU Stations Offer Spot On Via Freewheel
The NBCUnversal Owned Television Stations division said it made a deal with FreeWheel that will make it easier for local and regional advertisers to access and buy NBCU Spot On inventory.
Nexstar Digital to Sell Ads Via FreeWheel
Nexstar Media Group’s Nexstar Digital has signed a multi-year agreement to make its digital advertising inventory available to buyers via Comcast’s FreeWheel unit.
