Gamut

CoxReps, Gamut Combine to Form Locality Ad Business Presidents Ann Hailer and Keith Kazerman report to Locality executive chairman Mark Rosenthal

Soo Jin Oh FreeWheel — Soo Jin Oh Joins FreeWheel as Chief Strategy Officer Exec had been president of Gamut

Adam Gaynor, Project OAR — Adam Gaynor Joins Gamut as Chief Revenue Officer Joni Kinsley named VP of product strategy

Latest Gamut

Gamut Using iSpot Data To Measure OTT Campaign Foot Traffic Increases

By Jon Lafayette last updated 11 November 21

Gamut, CMG’s local over-the-top advertising company, has expanded its relationship with iSpot, enabling it to measure how much foot traffic its TV ad campaigns generate.

Broadcasting & Cable

Gamut OTT Campaign For Merrell Wins Advanced Advertising Innovation Award

By Jon Lafayette last updated 11 November 21

Data helped target outdoor and fitness enthusiasts

Broadcasting & Cable

How Gamut Got OTT Results

By Jon Lafayette published 12 July 21

Measurement key in making campaigns work for local advertisers

Broadcasting & Cable

Soo Jin Oh Named President of Cox Media Group's Gamut

By Jon Lafayette last updated 27 May 21

Cox Media Group named Soo Jin Oh as president of Gamut, its over-the-top advertising company.

Broadcasting & Cable

Apollo's Gamut to Use iSpot Unified Measurement

By Jon Lafayette last updated 21 October 20

Gamut, the advanced advertising company acquired by Apollo Global Management when it bought Cox Media Group, said it will use iSpot.tv to measure TV ad campaigns.

Broadcasting & Cable

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