Gracenote

Enables content discovery for ad-supported linear channels and virtual MVPDs

Nielsen’s Gracenote unit said it is launching a new tool that predicts how content will perform with audiences.

Nielsen said it would be working with ad tech firm Extreme Reach as it moves to measuring the audiences for individual commercials and revamps its outdated measurement system.

Most streaming distributors already use Gracenote, simplifying integration

Gracenote launched a new product that personalizes the images promoting titles in program guides and other user interfaces that the company said boosts viewing for video distributors.

Nielsen’s Gracenote unit officially launched Inclusion Analytics, which provides data about on-screen diversity and representation.

Nielsen’s Gracenote unit said it is launching Sports Widgets designed to provide statistics, scores and live updates to vans watching on smart TV platforms and in autos.

With streaming video services paying a lot for sports programming, Nielsen’s Gracenote unit has created Streaming Sports Catalogs to help subscribers find live games to watch.

Nielsen’s Gracenote unit has hired David Faulknor as senior VP, product management, for its sports business.

Gracenote said it is providing data to help over-the-top services in Europe develop program guides and deliver better search and navigation capabilities to viewers.