Latest GroupM
U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts
Gains by connected TV don’t fully offset traditional TV losses
GroupM Sets Up System for Evaluating Ads on Amazon
Amazon Ads co-engineers monitor designed to produce optimal results
GroupM To Work with Iris.TV To Target CTV and Online Video Ads
Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms
GroupM Expands Access to Fusion Retail Media Data to More Clients
Retail media expected to generate $125.7 billion in spending in 2023
State of the Advanced Ad World According to GroupM’s Mike Fisher
Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21
GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023
A continuing writers strike would favor media outlets with sports rights
GroupM Unit Finds Addressable Ads Generate More Impact and Emotion
Addressable advertising impacts how consumers feel, study concludes
GroupM Pledges 5% of Spending Will Go To Minority-Owned Media
Media agency steps up inclusion initiative
