Latest GroupM
Renamed GroupM Motion Entertainment Aims To Fund Programming, Branded Content
Motion Content unit will work with agency content teams
GroupM Sees Pay TV Reaching Less than 50% of U.S. Homes By 2025
Connected TV to make up nearly a third of all TV advertising by 2027
GroupM Forecasts U.S. TV Ad Spending Edging up in 2023
Decline in traditional TV offset by growth in CTV
OpenAP Goes Programmatic With OpenID Across Platforms
FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory
GroupM Sees Fast Growth in E-Commerce, Retail Media
Retail media worth $101 billion in 2022, up 15%
GroupM Introduces Framework To Reduce Ad-Based Carbon Emissions
Measurement supports agency's goal to decarbonize media supply chain
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
Streaming impressions overcounted by an average of 8% to 10%
