Latest GroupM
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
Clients get better access to premium connected TV inventory with less opportunity for fraud
GroupM Sees 23% CTV Growth, More Political Spending, Boosting TV
Media buyer GroupM predicted that U.S. TV ad revenue will grow 6.2% to $74.168 billion in 2022, after rising 4.1% in 2021, a historic year for overall advertising revenue growth.
GroupM’s Finecast To Use Iris.TV’s Contextual Targeting
Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.
Global Ad Growth Faster Than Expected: GroupM
Global advertising growth is exceeding expectations as the pandemic loosens its grip on economic activity, according to media agency GroupM.
Total TV Ad Revenue Forecast Flat in Post-Election 2021: GroupM
Total television advertising revenue in the U.S. is expected to be flat at $64.1 billion, a strong post-pandemic performance for a non-election year, according to media buyer GroupM.
Advanced Ads: Making the Move from Experimental to Mainstream
GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go
Advanced Advertising Preview: GroupM’s Matt Sweeney on Being Digital and Responsible
In the Wild West atmosphere of the new digital video frontier, GroupM’s Matt Sweeney is a new sheriff in town.
