Latest GumGum
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
JW Player Adopts GumGum Capabilities For Contextual Analysis
GumGum’s Verity provides relevance and brand safety for video ads
GumGum Becomes Member of Global Alliance for Responsible Media
Company will help build guidelines for trust and transparency
Xandr To Offer GumGum’s Verity Contextual Targeting Technology
Integration provides brand safety
AcuityAds Gives Advertisers Contextual Data With GumGum
AcuityAds Holdings said its illumin platform will integrate GumGum’s Verity contextual analysis system, giving advertisers the ability to align their ads with relevant content.
