Hallmark Media
Latest Hallmark Media

Hallmark Leans on Traditional Strengths in Upfront Negotiations
By Jon Lafayette published
No political advertising will help maintain wholesome environment

Hallmark Media’s Lisa Hamilton Daly on Hallmark Mystery Rebrand, Upcoming Hallmark Channel Content (Video)
By R. Thomas Umstead published
Executive VP of programming says programmer’s family-friendly content continues to appeal to viewers

Hallmark Plans Upfront ‘Experiences’ For Advertisers, Media Buyers
By Jon Lafayette published
Info on content provided during cocktail parties, dinners and classes

Hallmark Media Renews Ratings Deal With Nielsen
By Jon Lafayette published
Was top-rated entertainment cable network in 2023 and Q4 2023

Hallmark Media Names John Matts COO
By Jon Lafayette published
Exec joined company as CFO in 2022

Hallmark To Use Nielsen Rival VideoAmp as Ad Currency
By Jon Lafayette published
Big Data used for advanced audiences and demo guarantee

Wonya Lucas To Step Down As Hallmark Media CEO
By Kent Gibbons published
Exec will remain on Hallmark Media board after three years at programmer’s helm

Hallmark Media Signs With EDO To Measure Ad Outcomes
By Jon Lafayette published
Will focus on original shows, movie programming
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