horizon media
Latest horizon media

Media Buyer Horizon To Use VideoAmp As Upfront Currency
By Jon Lafayette published
Data also used for planning, analytics and measurement

Former Turner Exec David Levy Joins New Horizon Sports Unit
By Jon Lafayette published
Horizon Sports & Experiences to identify and evaluate sponsorships for marketers

Horizon Media Names Troy Scarlott Senior VP, Managing Director, Creative & Innovation Collective
By Jon Lafayette last updated
Exec had been with SmartBug Media

Horizon Media Launches Green Thread Unit To Work With Growing B2B Clients
By Jon Lafayette published
Agency buys Revenue Enablement Institute

Media Agency Horizon To Test Comscore Data as Local Ad Currency
By Jon Lafayette published
Nielsen’s ratings dominance challenged

Horizon Teams With Adcuratio on National Addressable Campaign
By Jon Lafayette last updated
Targeted ads run on A+E, Fox networks in Dish, Sling, DirecTV homes

TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
By Mike Farrell published
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

Horizon’s Dobarro Gets Executive Leadership Honor
By Joe Schramm, Schramm Marketing Group last updated
To be honored Sept. 21 at Hispanic Television Summit
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