Horowitz Research
Latest Horowitz Research

Black Viewers Seeking More Inclusivity Within Diverse Shows
By R. Thomas Umstead published
Audiences looking for characters, storylines that reflect the diversity within the African-American community

Black Viewers See Modest Increase in Positive Representation on TV
By Jon Lafayette published
Horowitz study finds 66% of Black consumers would be likely to respond to ads with diverse casts

Fuse Plus Looks to Serve Young Latino Streamers
By R. Thomas Umstead last updated
SVOD service complements Fuse TV linear channel offering

Black Viewers Join Streaming Exodus
By John Eggerton last updated
Pay TV penetration drops as options multiply

The Consequences of Asian Stereotypes in Media and Why This Year’s Barrier-Breaking Oscar Nominations Are Especially Important
By Stephanie Wong, Horowitz Research published
Diverse, authentic representation in media is not just about seeing non-white faces on the screen, it’s about humanizing everyone

Young People Choosing Internet Over Traditional TV for News
By R. Thomas Umstead published
New Horowitz Research report says media still plays important role in perpetuating stereotypes

Horowitz: Netflix Viewed As Offering Most Appealing Content
By R. Thomas Umstead last updated
Video streaming service Netflix is the top choice for viewers when it comes to offering appealing content, according to a new Horowitz Research study.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.