Latest Hub Entertainment Research
Dooming Data of the Day: Gen Alpha Spends 78% of Its Screen Time on Social Video
By Daniel Frankel published
Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life!
Return of the ‘Triple Play’? Consumers’ Most Wanted Bundle Includes Netflix, Broadband and Mobile
By Daniel Frankel published
Consumer desires harken back to old-world cable economics, a Hub Entertainment Research study finds
Did Comcast Just Announce Streaming's Stickiest Bundle? These Charts Suggest a 'Yes'
By Daniel Frankel published
Comcast is combining some of the most coveted brands and services, Hub Entertainment Research survey indicates
85% of Amazon Prime Video Subscribers Are on the Ad-Supported Tier
By Daniel Frankel published
This compares to only 22% for Netflix, Hub Entertainment Research finds
While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One
By Daniel Frankel published
As the latest Hub Entertainment Research survey reveals, the most innovative piece of entertainment hardware to come along in years might just be too expensive
Apple TV Plus Has the Lowest 'Brand Identity' Among U.S. SVODs
By Daniel Frankel published
Only 51% of surveyed consumers understand how Apple TV Plus is differentiated from other subscription streaming services, Hub Entertainment Research says
Hub Study Says Sports May Settle the Streaming Wars
By Scott Lehane published
A semiannual survey from Hub shows just how much leverage live sports has over consumer choices
Infographic of The Week: Hub Entertainment Research Manages to Sum Up a Decade of Video Biz Change in a Single Chart
By Daniel Frankel published
Back in 2013, 86% of Americans had pay TV at home and only 21% streamed video on their smart TV
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