Latest Hub Entertainment Research
FAST Usage Was Up 9 Points in the First Five Months of 2022
The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research
U.S. TV Homes Using a Smart TV to Stream Up 15 Percentage Points Since 2020
Hub Entertainment Research reveals the huge pandemic-era shift in consumption patterns. The big question in a post-growth era for Netflix: Is this shift still happening?
Spotify Beats Netflix in Ranking of 'Must Have' Services in the American Home
Music streaming service listed as essential by 75% of respondents in latest Hub survey, vs. just 68% for Netflix
Nothing's Over! Subscription Streaming Penetration Up 12% in the U.S. Since 2020
And the portion of U.S. homes taking three or more SVOD services is up 10%
Hastings Is Right - Netflix's Biggest Competitor Really Is Gaming
Hub study shows whopping 11% decline in the share of leisure time Americans spend watching TV over the past two years ... and a corresponding massive increase in time spent gaming
Viewers Enjoy Shows with Targeted Commercials, Hub Survey Finds
Countdown clocks during breaks are also popular
A Hit-Driven Biz: 40% of Consumers Sign Up For an SVOD Service to Watch a Specific Show
And of those, 70% stick with that service after they're done watching it, new Hub Entertainment Research report says
Netflix Loses Ground as America's 'Default' TV Service
But overall, Hub Entertainment study says that 55% of TV watchers tune into streaming first vs. just 39% for pay TV
