Latest Hub Entertainment Research
Co-viewing App Usage Surges -- Has TV's Social Revolution Finally Arrived?
One in four U.S. TV viewers say they've used a co-viewing app this year
Viewers Willing To Tolerate Ads, Even on Netflix, Hub Study Finds
Avoiding commercials isn’t the most important thing to TV viewers according to a new study that finds consumers interested in enduring ads even on Netflix if they get a lower price for the service.
U.S. Consumers Tapping Nearly 6 Video Sources in 2021 vs. 5 in 2020, Survey Says
Latest Hub Entertainment Research data also finds that number of households subscribing to two or more streaming services is up 8%
Roku and Amazon Fire TV Adoption Ticks Up to 57% of U.S. Homes
The top OTT platforms are more dominant than ever as smart TVs now infiltrate 70% of households, Hub Entertainment Research says
HBO Max Gets a Boost From Theatrical Films: Hub Study
Streaming service increases share of new SVOD signups to 13%
HBO Max Shows Fastest Uptake in SVOD in Latest Hub Survey
More than twice as many U.S. consumers say they now have the streaming service vs. July. But they also say Max will be the first to go when this pandemic finally ends
Original Shows Give Netflix A Big Edge in Streaming Wars
Original content is a big driver of viewing and new subscriber sign ups for streaming services, according to a new report from Hub Entertainment Research.
