IAB
Latest IAB
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FTC Schedules Online Forum on Proposed Online Ad Rules
By John Eggerton published
IAB says rulemaking threatens digital economy
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Ad Buyers See Slower Spending Growth Due to Economic Concerns
By Jon Lafayette last updated
IAB survey points to 7% increase in second half of 2022
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IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising
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IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’
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NewFronts Agenda Set With ‘Stream On’ Theme for Event
By Jon Lafayette last updated
YouTube and MediaLink set for opening session
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Streaming Video Ad Revenue Rose 50.8% to $39.5 Billion in 2021: IAB
By Jon Lafayette published
Total digital ad revenue up 35% to $189 billion
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IAB Warns of Digital Measurement 'Blackout' as Cookies Expire
By Jon Lafayette published
Industry not ready to embrace alternative
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Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP
By John Eggerton published
Supporters of the measure say the practice’s harms outweigh its benefits
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