Latest IAB
FTC Schedules Online Forum on Proposed Online Ad Rules
By John Eggerton published
IAB says rulemaking threatens digital economy
Ad Buyers See Slower Spending Growth Due to Economic Concerns
By Jon Lafayette last updated
IAB survey points to 7% increase in second half of 2022
IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’
NewFronts Agenda Set With ‘Stream On’ Theme for Event
By Jon Lafayette last updated
YouTube and MediaLink set for opening session
Streaming Video Ad Revenue Rose 50.8% to $39.5 Billion in 2021: IAB
By Jon Lafayette published
Total digital ad revenue up 35% to $189 billion
IAB Warns of Digital Measurement 'Blackout' as Cookies Expire
By Jon Lafayette published
Industry not ready to embrace alternative
Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP
By John Eggerton published
Supporters of the measure say the practice’s harms outweigh its benefits
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.