Latest IAB
IAB Tech Lab Ready For Public Comments on OpenRTB 2.6
The IAB Tech Lab said that the latest version of its real-time digital ad buying protocol is ready for public comment.
IAB 2022 Conference Will Be In Person
But only for those who can prove vaccination
Digital Advertising Still Growing, But Faces Concerns, IAB Report Says
The IAB released an new outlook Friday calling for continued growth in digital ad spending, but warning about some issues facing the industry.
IAB Sets Dates For Fall Events for Media Buyers
The IAB announced its schedule of fall events aimed at bringing together media buyers and sellers.
NewFronts Draw New Participants A+E, Amazon, Entrecom, Estrella, Vizio
Several new companies will be presenting to media buyers at this year’s NewFronts, including A+E Networks, Amazon, Entrecom, Estrella Media, Penske Media and Vizio.
NewFronts: 35% of Buyers Plan To Spend More on CTV
Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.
Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic
Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
NBCU, Ampersand, DoubleVerify Join Lineup for 2021 NewFronts
'Living the Stream' is the theme of digital content bazaar
