Latest Innovid
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Innovid Shares Begin Trading on New York Stock Exchange
Ad tech company Innovid said it began trading as a publicly owned company on the New York Stock Exchange Wednesday.
Innovid Expands CTV Technology Into China Market
Ad-tech company Innovid said it is expanding into China with its connected TV technology.
Expanded DoubleVerify, Innovid Integration Speeds CTV Campaigns to Air
Use of DV Video OminiTag gets automated
Innovid Launches Innovid Key Approach to CTV Identity
System helps advertisers understand and target audiences
Innovid Expands IAS Integration To Include CTV Measurement
Television advertising and analytics platform Innovid said it has expanded its integration with Integral Ad Science to support ad measurement and verification across channels including connected TV.
Ad Tech Firm Innovid Going Public Through Merger with SPAC
Ad tech firm Innovid said it plans to go public through a merger with Ion Acquisition Corp. 2 Ltd., a special purpose acquisition company, or SPAC.
Trade Desk, Magnite Offer Programmatic Interactive CTV
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
