Latest Innovid
CTV Ad Impressions Up 55% in 3Q, Says Innovid
Ad impressions delivered by connected TV grow by 55% in the third quarter compared to the prior year, according to ad and analytics company Innovid.
Older Joins Innovid as Chief Product Officer
Independent advertising and analytics TV platform Innovid said it hired Dale Older as chief product officer, a new position at the company.
Verizon, Innovid, BrightLine Join for Interactive CTV Ads
Verizon Media said it is teaming up with Innovid and Brightline to offer marketers interactive ads on connected TV.
3 Advertising Realities Marketers Need to Face to Reach Consumers in 2020
U.S. consumers now pay for four different services, up from pre-pandemic, according to Deloitte
People More Willing to Share Personal Data: Innovid Study
30% like brands more when ads are personalized
Personalized Ads Could Drive More Sales: Innovid
Interactivity under-utilized by brands
