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Latest inscape

Streaming’s Share of TV Usage Grew to 53.8% in Q2: Inscape
By Jon Lafayette published
Viewing of FAST channels up 70%

‘Law & Order: SVU’ Tops Scripted Series Across Dayparts in First-Half 2023 (Inscape)
By Jessika Walsten published
Two other Dick Wolf-produced series make Top 25

Inscape Adds Streaming Spots To Commercial Viewing Data
By Jon Lafayette published
Commercial Feed Plus provides holistic view across linear and streaming

MarketCast Brings Brand Effect Into CTV, Measuring Ad Resonance
By Jon Lafayette published
Makes deal to use data from Vizio’s Inscape

Inscape Using Weighted Panel To Calibrate Viewing Data
By Jon Lafayette last updated
National Representative Panel aims to align ACR data with U.S. Census

Paramount Network's 'Yellowstone' Behind Only NFL in Watch-Time November 13
By Eleanor Semeraro, Analyst and Contributor, TV[R]EV last updated
Inscape reports 'Yellowstone' nabbed 6.16% of all live, linear minutes watched

These Networks Are Going All In on Halloween and Other Fall Programming
By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published
It seems like this year there's more fall-related stuff popping up on screens than ever

iSpot Hires Vizio’s Jodie McAfee as Senior VP, Agency Partnerships
By Jon Lafayette last updated
Smart TV expert will push currency efforts
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