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VideoAmp Renews Key Vizio Deal For TV Viewing Information

By Jon Lafayette published

Data used to produce ad sales currency alternative to Nielsen

Broadcasting & Cable
Caeleb Dressel of Team United States competes in the Men's 100m Butterfly Final at Tokyo Aquatics Centre on July 31, 2021 in Tokyo, Japan.

TV By the Numbers: NBC & Olympics Atop Podium for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Swimmers compete in the Women's 100m Individual butterfly semfinal on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre on July 25, 2021 in Tokyo, Japan.

TV By the Numbers: Olympics Win Gold for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
U.S. golfer Collin Morikawa tees off on the 18th during his final round on day 4 of The 149th British Open Golf Championship at Royal St George's, Sandwich in south-east England on July 18, 2021.

TV By the Numbers: British Open, NBA Finals Vie for Watch Time, Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
JaMychal Green #0 of the Denver Nuggets is fouled by Robert Covington #23 of the Portland Trail Blazers in the third quarter during Round 1, Game 4 of the 2021 NBA Playoffs at Moda Center on May 29, 2021 in Portland, Oregon.

TV By the Numbers: NBA Playoffs a Slam Dunk for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Paul George #13 of the LA Clippers reacts as he is called for an offensive foul as he drives to the basket between Dorian Finney-Smith #10 and Tim Hardaway Jr. #11 of the Dallas Mavericks during the fourth quarter in a 113-103 Mavericks win during game one of the Western Conference first round series at Staples Center on May 22, 2021 in Los Angeles, California.

TV By the Numbers: NBA Is Tops in Watch-Time, Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV last updated

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Vegas Golden Knights goalie Marc-Andre Fleury blocks a shot by Mats Zuccarello of the Minnesota Wild in overtime of game one of the first round of the 2021 Stanley Cup Playoffs at T-Mobile Arena on May 16, 2021 in Las Vegas, Nevada.

TV By the Numbers: Watch-Time, Ad Impressions Jump for NHL Hockey

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Sacramento Kings player Buddy Hield defends against a shot by the Oklahoma City Thunder's Theo Maledon during the game at Golden 1 Center on May 9, 2021 in Sacramento, California.

TV By the Numbers: NBA Basketball Scores for Watch-Time

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
The 2021 NHL Draft in Cleveland, Ohio

TV By the Numbers: NFL Draft Dominates Watch-Time, Ad Impressions

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

The 147th Kentucky Derby nosed into the top 10 rankings as well

Broadcasting & Cable
Mike O'Donnell

Verizon Media to Become Only DSP Using Vizio’s Inscape Viewing Data

By Jon Lafayette last updated

Verizon will also monetize some Vizio ads

Broadcasting & Cable
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