Latest Iris.TV
SpringServe Using Iris.TV Data To Forecast CTV Ad Audiences
Publishers and advertisers can transact at the video level
Pixability Working With Iris.TV To Extend Brand Suitability Across Connected TV
Deal supports contextual ad experiences
LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery
Univision, Plex sign up for extra addressability
Iris.TV Teams With EIDR To Identify and Monetize Content
Agreement provides more transparency for content owners and advertisers
GroupM’s Finecast To Use Iris.TV’s Contextual Targeting
Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.
Iris.TV Working With SpringServe To Deliver Contextual Data for CTV
Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.
Iris.TV Enables Contextual CTV Ad Targeting Via PubMatic
Sell-side platform PubMatic made a deal with Iris.TV, which will give media buyers on Pubmatic’s platform to access contextual targeting data when bidding on cross-screen programmatic inventory.
Think Inside the Video: Why CTV Is Finally Poised to Break Through (Blog)
How the combination of identity and video-level contextual data will make CTV all it can be
