Latest Iris.TV
Think Inside the Video: Why CTV Is Finally Poised to Break Through (Blog)
By Richie Hyden published
How the combination of identity and video-level contextual data will make CTV all it can be
Iris.TV Enables Contextual Targeting in SpotX CTV Ad Supply
By Jon Lafayette last updated
Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite.
Iris.TV Raises $18 Million To Grow Video Data Platform
By Jon Lafayette last updated
Series B funding round led by Intel Capital
MediaMath Integrates Iris_ID for Pre-Bid CTV Contextual Targeting
By Jon Lafayette last updated
Iris.TV said that MediaMath has become the first demand-side platform to use the Iris-ID for pre-bid video level contextual targeting on connected TV and online video platforms.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.