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Companies Hawking $7.65 Billion Investments

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iSpot TV

Taysom Hill (7) of the New Orleans Saints during a Monday Night Football game — Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds Ad loads fell 2% at Big 4

Comcast Advertising FreeWheel AudienceXpress — Comcast’s AudienceXpress Evaluating Use of iSpot Data Aims for more accurate targeting, attribution reporting

Lindsey Horan of USA and Olympique Lyonnais and Tran Thi Hai Linh of Vietnam and Hanoi WFC compete for the ball during the FIFA Women's World Cup Australia & New Zealand 2023 Group E match between USA and Vietnam at Eden Park on July 22, 2023 in Auckland, New Zealand. — More Advertisers Getting a Kick From Women's World Cup Soccer Ads featuring players score in likability and attention, per iSpot

Latest iSpot TV

A pile of money

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

By Jon Lafayette published 7 April 22

Comscore, iSpot, VideoAmp data will go through the ringer

Broadcasting & Cable

NBC Studios in New York

NBCU Recognizes More Measurement Companies as Nielsen Alternatives

By Jon Lafayette last updated 22 March 22

iSpot data will be available as currency for for transactions in upfront

Broadcasting & Cable

iSpot.tv Olympics

163 Million People Watched Olympics: iSpot.TV

By Jon Lafayette published 22 February 22

Games reached 27.4 million via streaming

Joe Burrow #9 of the Cincinnati Bengals waits for the coin toss before Super Bowl LVI against the Los Angeles Rams at SoFi Stadium on February 13, 2022 in Inglewood, California.

Analysis: Super Bowl Could Kick Off Media Measurement Multiverse Mess

By Jon Lafayette last updated 16 February 22

How many watched the game? TV industry has a choice

INGLEWOOD, CALIFORNIA - FEBRUARY 13: Cooper Kupp #10 of the Los Angeles Rams makes a touchdown catch over Eli Apple #20 of the Cincinnati Bengals during Super Bowl LVI at SoFi Stadium on February 13, 2022 in Inglewood, California.

Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV

By Jon Lafayette last updated 16 February 22

Streaming averages 10.5 million viewers per minute

Broadcasting & Cable

A remote control pointing at a TV

NBCU Puts iSpot in Lead as It Evaluates Measurement Companies

By Jon Lafayette last updated 4 February 22

Nielsen ranked lower in ability to deliver, completeness of solution and cross-platform currency readiness

Broadcasting & Cable

iSpot.TV DRMetrix

Cover Ups? Acquisition of DRMetrix Means iSpot.tv Measures Them Too

By Jon Lafayette last updated 12 October 21

Deal bolsters DTC, direct response and addressable advertising capabilities

Broadcasting & Cable

Ad Spending iSpot.tv

First-Half Ad Spending Up 9% Despite Impressions Drop: iSpot

By Jon Lafayette last updated 16 July 21

Addressable commercials up 14.5%

Broadcasting & Cable

Baylor vs. Kansas State in the 2021 Big XII men's basketball tournament.

TV by the Numbers: College Basketball, 2021 Players Championship Lead for Watch-Time

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published 16 March 21

Insights for March 8-14, via Vizio’s Inscape and iSpot.tv

Broadcasting & Cable

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