Latest iSpot.tv
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot
With ratings down broadcast and cable networks aired more commercials
iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)
CEO Sean Muller sees data as the foundation for cross-platform currencies
iSpot Hires David Coletti To Head Sports Insights Unit
Exec had been with Disney and ESPN
Ad Impressions Rose, Spending Dropped in Q3, Says iSpot
With strikes impacting originals, marketers turned to sports, re-runs, daytime and news
Paramount To Use iSpot Metrics as Currency in Ad Transactions
Viewing data being integrated into content giant’s systems
Spanish-Language TV Stays Hot Into Q2, iSpot Data Shows
Quick-serve restaurants boost ad spending
iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council
Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance
