Latest iSpot.tv
FX Again Gives ‘The Old Man’ TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
NBCU Says 30%-40% of Campaigns Should Be OTT, Based on iSpot Test Data
About 40% of upfront deals employ non-traditional guarantees, NBCU’s Laura Molen says
Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming
Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
FX Gives 'The Old Man' TV's Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
Streaming impressions overcounted by an average of 8% to 10%
MTV Gave the MTV Movie & TV Awards TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
Boston Celtics Are Most-Watched Team of the NBA Playoffs
With insights from Vizio’s Inscape
