Latest Kantar
Kantar Finds That In-Content Ads By Mirriad Work Better Than Spots
Contextual relevance key to keeping viewers engaged
Kantar Sees 2Q Streaming Rebound After Flat First Quarter
113 million households accessing streaming services as of June
FuboTV Working With Kantar To Gauge Impact of CTV Ads
Streaming platform using Brand Lift to measure awareness, favorability, consideration and purchase preference
Has Peacock Found Momentum? It Was No. 2 in Signups for Q4
Burnished by the red-hot 'Yellowstone,' Peacock accounted for 10% of all signups for U.S. subscription streaming services
Who's No. 1 in AVOD? Who Knows ...
Research companies publish wildly different rankings on the ad-supported streaming side of the industry
Advocado Buys Kantar Ad Verification Unit, Creating Data, Attribution Platform
'Nielsen is squarely in our sights,' says CEO Brian Handrigan
Tokyo Olympics Expected to Draw $2.25 Billion in Ad Revenue: Kantar
U.S. advertising revenues for the Tokyo Olympic games on NBCUniversal channels could reach $2.25 billion, according to an estimate from Kantar.
U.S. Homes Adding SVOD Services Falls To 3.9% in 2Q, Kantar Reports
Demand for subscription streaming services in the U.S.is slowing down, according to new data from Kantar.
